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Why 20 Hours of Cold Calling Won’t Cut It (And Why Your VA Needs 30+ Hours to Get Results)

Alright, folks, let’s talk numbers. Specifically, the number of hours your virtual assistant (VA) spends cold calling each week. I know, I know—on paper, 20 hours might sound like plenty of time to generate leads, but in the wild world of real estate, that’s like trying to bake a cake with half the ingredients. Sure, you might get something, but it’s not gonna be the whole deal you’re after.

1. More Calls = More Leads. Period.

Let’s start with the obvious. Cold calling is a numbers game. The more calls your VA makes, the better their chances of landing those golden leads. Think of it like fishing—if you only cast your line 20 times a week, you’re probably not pulling in a big haul. But with 30 or 40 hours? Your VA will be fishing from dawn till dusk, reeling in potential deals like nobody’s business.

20 hours: “Hi, sorry to bother you. I was just wondering if—” click.

30-40 hours: “Hi, we’ve already spoken! Now let’s talk business!”

Your VA needs enough time to break through the initial coldness of cold calling, build rapport, follow up, and strike when the deal’s hot. That can’t happen when they’re scrambling to cram it all into a 20-hour workweek.

2. Cold Calling Isn’t Just About Dialing Numbers

Here’s the thing: cold calling isn’t as simple as “dial, pitch, close.” Your VA isn’t a telemarketing robot; they’re human, and building relationships takes time. Between researching leads, handling call backs, leaving voicemails, and following up, the actual time spent in productive conversations can be far less than you’d think.

In fact, only about 30% of the time is spent actually talking to prospects—the rest is prep work, strategy, and follow-up calls. When you’re only giving them 20 hours to work with, you’re asking them to spin gold out of straw. We need more time to work that lead magic!

3. Think of It Like a Marathon, Not a Sprint

Real talk: cold calling is a grind. And like any good grind, it takes endurance. Your VA needs time to get into a groove, follow up on warm leads, and build the momentum that actually results in deals. If they’re only working 20 hours a week, they’re basically running in place—just getting started before it’s time to clock out.

30-40 hours? That’s where the real marathon happens. Your VA will have enough time to not only find leads but nurture them. And in real estate, it’s often the follow-up calls where the magic happens.

4. Rejection Is Part of the Game

Look, rejection is a given in cold calling. You know it, I know it, your VA definitely knows it. But here’s the catch: the more time they spend calling, the more they can push through those rejections to get to the “yes yes YES!.”

At 20 hours a week, there’s barely enough time to handle the “no’s” before the clock runs out. At 30+ hours? Your VA can shake off those rejections, refine their approach, and hit that sweet spot where the conversations actually start converting.

5. Building a Pipeline Takes Time

You’re not just looking for a quick one-off deal, right? You want to build a pipeline of leads that keeps your business humming for the long haul. That takes time. A lot of time. And your VA is the one laying that foundation.

In 20 hours, they might just be scratching the surface. But with 30-40 hours? They’re building skyscrapers of potential deals that will pay off down the road.

So, Why 30-40 Hours?

Because 20 hours a week is like buying a gym membership and only showing up for half the class. Sure, it’s better than nothing, but are you really expecting six-pack abs at that pace? To get the best results—whether it’s in fitness or lead generation—you’ve gotta put in the time.

When your VA from Unlock VA has 30-40 hours a week to work with, they’re doing more than just cold calling. They’re nurturing leads, following up, making second and third touches, and keeping your pipeline full. Anything less than that, and you’re just not giving them enough time to bring home the deals you’re after.

So, let’s commit to success. Hand over that 30-40 hour lead generation package to your VA, sit back, and watch the results come rolling in.

Need a VA who’s ready to dedicate the right amount of time to your business? We’ve got you covered. Contact us at UnlockVA and let’s get those 30+ hours of calls started. Trust us, your future leads will thank you.

Visit (https://unlockva.com) today and see how easy it is to get started.

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